Privacy Policy

Effective date: July 1, 2020

Last Updated June 30, 2023

INTRODUCTION

American Muti-Cinema, Inc., its subsidiaries and affiliates (“AMC,” “we,” “our,” or “us”) values its relationship with guests, members, and clients, and is committed to responsible information handling practices. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website and our mobile applications (collectively, “Site”) and the services provided through our Site (collectively, “Services”).

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically.

This Privacy Policy covers the following topics:

What Personal Data About Me Does AMC Collect?
How Does AMC Use My Personal Data?
Does AMC Share the Personal Data I Provide?
How Does AMC Keep My Personal Data Secure?
Does AMC Use Cookies or Other Technologies?
Universal Opt-Out Mechanisms
How Do I Opt Out of Receiving Marketing Communications from AMC?
Third Party Links
Does AMC Collect Information from Children?
Your State Privacy Rights and Additional Disclosures
Notice to California Residents
Accessibility
How to Contact Us

1. What Personal Data About Me Does AMC Collect?

We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us and for the following purposes:

Online Purchases. When you purchase a ticket, food or beverage, or rent out one of our theatres through our Site, you will provide us with your email address and credit card or other payment information. You may also provide us with your location.
AMC Stubs. To create an AMC Stubs profile, you will provide us with your name, email address, birth date, and you will create a password for future logins. You may also choose to provide us with your phone number, physical address, and location.
On-Demand Movies. To rent or purchase an on-demand movie, you will need to create an AMC Stubs profile and we will collect the information listed above. You will also provide us with your credit card information.
Gift Cards and Memberships. To send a digital gift card or A-List Gift membership, you will provide us with your name, phone number, email address, and credit card information, and you will provide the name and email address of the recipient. If you choose to send a physical gift card to a recipient, you will also provide us with their physical address.
Corporate Account. To register a corporate account to purchase gift cards, you will provide us with your name, email address, and physical address. We use Blackhawk Network Holdings, Inc. to sell these gift cards. Please review Blackhawk’s privacy notice here.
Request a Refund. To request a refund, you will provide us with your order number and email address.
Apply for a Job. To apply for a job, you will create an account with an email address and password. You will provide us with your name, physical address, work experience, education information, and any other information you may choose to provide. We use Infinite Talent, Inc. to process job applications. Please review Infinite’s privacy statement here.
Credit Card Information. When you purchase a ticket, rent a theatre, purchase food and/or beverages, rent or purchase an on-demand movie, or purchase a gift card or A-List Gift membership, you will provide your credit card information including information to verify your identity. We use Braintree, a PayPal service to process payments. Please review PayPal’s privacy policy here.
Sweepstakes. If you enter a contest or sweepstakes we offer, you will provide your name, address, email address, and any other information required by the entry from.
Communicate with You. We may collect and use your contact information to provide support, contact you regarding our products and services that we feel may be of interest to you, to send you SMS text message offers and movie ticket savings, and to inform you of any changes to our Site and Services.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of the Site and our use of cookies and other tracking technologies, such as the following:

Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from Site visitors on a city-regional basis.

For more information on our cookie usage see our “Does AMC Use Cookies or Other Technologies?” section below.

Personal Data We Collect About You from Other Sources

In some cases, we may receive Cookie information and contact information about you from other sources. These sources include advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, and data brokers. We use this information to advertise to you and to obtain information about how you are using our Site and Services.

2. How Does AMC Use My Personal Data?

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:

Maintain and improve our Site and Services;
Protect the security and integrity of our Site and Services;

Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations;
Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;

Defend our legal rights and the rights of others;
Fulfill any other purposes for which you provide it;
For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
Comply with applicable law.

3. Does AMC Share the Personal Data I Provide?

We may share the personal data that we collect about you in the following ways:

With AMC subsidiaries;
With vendors who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, marketing provider, customer service platform provider, loyalty program provider, and payment processors);
To the extent that we are required to do so by law;
In connection with any legal proceedings or prospective legal proceedings;
To establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention;
With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
With any other person or entity where you consent to the disclosure; and
For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

For more information on how we sell personal data with third parties, see our “Your State Privacy Rights and Additional Disclosures” section below.

4. How Does AMC Keep My Personal Data Secure?

We have implemented and maintain commercially reasonable security measures designed to protect your Personally Identifiable Information from unauthorized access, disclosure, use, and modification. Please be aware that, although AMC strives to keep your Personally Identifiable Information secure, no security measures are absolute. Use caution when transmitting Personally Identifiable Information over the Internet.

5. Does AMC Use Cookies or Other Technologies?

How We Use Cookies

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).

We use Cookies to:

Estimate audience size and usage patterns;
Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;
Advertise new content and services that relate to your interests;
Keep track of advertisements and search engine results;
Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
Recognize when you return to the Site.

We set some Cookies ourselves, while separate entities set other Cookies. We use Cookies other entities set to provide us with useful information, to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google, and other similar companies.

How You Can Opt Out of Cookies

You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.

You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.

Platform Controls

You can opt out of Cookies set by Google by following the instructions found at this link: https://adssettings.google.com.

Advertising Industry Resources

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.

Google reCAPTCHA

We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Site from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. More information as to Google reCAPTCHA and how it works is available here.

6. Universal Opt-Out Mechanisms

The Site recognizes the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

7. How Do I Opt Out of Receiving Marketing Communications from AMC?

When you create an account with AMC and during certain purchase transactions, you may opt out of receiving marketing from us. If you have an account with AMC, you may update your preferences concerning marketing communications at any time. To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. You also may submit a request to us at [email protected] or by contacting us at:

AMC Entertainment
Attn: Privacy Manager
11500 Ash Street
Leawood, KS 66211

Please note that your request to opt out of receiving marketing communications will only apply to future communications with AMC. Even if you choose to opt out of receiving marketing communications from AMC, AMC will still send you transactional or administrative communications.

8. Third Party Links

The Site and Services may contain links that will let you leave the Site and Services and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

9. Does AMC Collect Information from Children?

AMC is committed to protecting the privacy of children. The Site is not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13.

10. Your State Privacy Rights and Additional Disclosures

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. If you are a California resident, please see our “Notice to California Residents” section below. For other state residents, your privacy rights may include (if applicable):

The right to confirm whether or not we are processing your personal data and to access such personal data;
The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;
The right to delete personal data that we collected from and/or about you, subject to certain exceptions;
The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;
The right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
If we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and
The right not to receive discriminatory treatment by us for the exercise of your privacy rights.

We use cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. When we engage in those activities, we sell personal data (i.e., information from cookies) to third-party advertisers and analytics companies. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals. For more information on how we share personal data with third parties, see “Does AMC Share the Personal Data I Provide?,” section above.

To exercise your rights, please submit a request through our interactive webform here or by emailing us at [email protected]. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision by emailing us at [email protected]. If you would like to opt out of targeted advertising, you may alter your cookies preferences here.

11. Notice to California Residents

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated date of this Privacy Policy, have collected the following categories of Personal Information:

Identifiers (name, postal address, online identifier, Internet Protocol address, email address, account name)
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology)
Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (telephone number, credit and debit card number or payment method information, education, employment, employment history, as well as other categories listed in the “Identifiers” category above)
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application or advertisement)
Geolocation data
Commercial information (records of products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
Education information
Professional or employment-related information (including employment history)
Characteristics of protected classifications under California or federal law (age 40 and older)
Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

We collect Personal Information directly from California residents and from advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, and data brokers. We do not collect all categories of Personal Information from each source.

In addition to the purposes stated above in the Section “How Does AMC Use My Personal Data?” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
Debugging to identify and repair errors that impair existing intended functionality
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, or providing similar services
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service, and to improve, upgrade, or enhance the service
Advancing our commercial or economic interests

Sale, Sharing, and Disclosure of Personal Information

The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:

Category of Personal Information	Categories of Third Parties
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology)	Advertising networks; data analytics providers

We sold or shared Personal Information to third parties for the following business or commercial purposes:

Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
Advancing our commercial or economic interests

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information.

Category of Personal Information	Categories of Recipients
Identifiers (name, postal address, online identifier, Internet Protocol address, email address, account name)	Marketing providers; customer service platform
Telephone number	Marketing providers; customer service platform
Credit card or other payment method information	Payment processors
Commercial information (records of products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)	Marketing providers
Characteristics of protected classifications under California or federal law (age (40 and older)	Loyalty program provider; marketing providers; customer service platform

We disclosed Personal Information for the following business or commercial purposes:

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, or providing similar services
Undertaking activities to verify or maintain the quality or safety of a service, and to improve, upgrade, or enhance the service

We do not knowingly collect, sell, or share the Personal Information of consumers under 16 years of age. We do not use Sensitive Personal Information for purposes other than those the CCPA and its regulations allow for.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
The right to delete Personal Information that we collected from you, subject to certain exceptions;
The right to correct inaccurate Personal Information that we maintain about you;
If we sell or share Personal Information, the right to opt out of the sale or sharing;
If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.

How to Submit a Request to Know, Delete, and/or Correct

You may submit a request to know, delete, and/or correct through our interactive webform here or by calling us at 1-800-576-7849.

If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.

Our Process for Verifying a Request to Know, Delete, and/or Correct

We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.

We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.

You may submit a request to opt out of sales or sharing by clicking here. You also may submit a request by emailing us at [email protected]. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the “Universal Opt-Out Mechanisms” section above for more information.

Notice of Financial Incentive

From time to time, you may have the opportunity to provide Personal Information in exchange for discounts and price differences. For example, we require certain personal information from you to sign up for the AMC Stubs loyalty program. AMC Stubs loyalty program members receive birthday rewards, upgrades on food and beverage items, waived convenience fees, and accrual of points that they may redeem. Categories of Personal Information that we may collect when you sign up for an AMC Stubs account include your name, email address, phone number, birth date, physical address, and location.

How to Opt In and Right to Withdraw

Signing up for the AMC Stubs loyalty program is optional. By providing your Personal Information during the AMC Stubs loyalty program sign-up process, you affirmatively opt in to receiving the financial incentive and to joining our loyalty program. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you may submit such a request at any time by deleting your AMC Stubs loyalty account or by emailing us at [email protected].

How the Financial Incentive is Reasonably Related to the Value of Your Personal Information

The financial incentive or price difference is reasonably related to the value provided by your Personal Information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of the loyalty program. Based on this analysis, the value of your Personal Information that allows us to make these offers and financial incentives is the value of the offer itself or as described in further detail below.

AMC Stubs A*List and Premier members accrue one hundred (100) points per dollar spent. AMC Stubs Insider members accrue twenty (20) points per dollar spent. Each time a member accrues 5,000 points, the member receives a redeemable five-dollar ($5.00) reward.
The value of upgrades on food and beverage items and birthday rewards (including free popcorn for all AMC Stubs members and a free drink for AMC Stubs A*List and Premiere members) vary by geographic location, and may be determined based on the listed price of the item at the location where the member redeems the reward.
The value of a waived convenience fee varies by geographic location and point of sale, and may be determined based on the stated convenience fee as set forth at the point of sale.

Shine the Light Law

We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.

12. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.

13. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices please email us at [email protected] or by writing us at:

AMC Entertainment
Attention: Privacy Manager
11500 Ash Street
Leawood, KS 66211