Thank you for visiting an American Multi-Cinema, Inc. (“AMC”) location. AMC and our affiliates and subsidiaries (collectively, “AMC,” “we,” “our,” or “us”) respect the privacy of your information. If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”) provides you with certain rights. This In-Store Notice at Collection of Personal Information (“Notice”) is for California residents. It is designed to inform you of the categories of personal information we collect when you visit one of our stores and the purposes for which we collect this personal information. If you are not a California resident, this Notice does not apply to you.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern.

When you visit one of our locations, you can expect that we may collect the following categories of Personal Information depending on your interaction with us:

• Identifiers (name, email address)
• Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (telephone number)
• Audio, electronic, visual, or similar information (e.g., photographs, audio, and video through the use of CCTV and other technologies and audio during customer service interactions)

We currently collect and have collected the above categories of Personal Information for the following purposes:

• Signing you up for our loyalty program
• Performing services, providing customer service, processing or fulfilling orders and transactions
• Advancing our commercial or economic interests

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information. We do not sell or share Personal Information that we collect in-store. However, if you visit our website, we may sell or share your Personal Information through our use of cookies and other tracking technologies. You have the right to opt out of our selling or sharing of your Personal Information through our Do Not Sell or Share My Personal Information link in our website footer.

Notice of Financial Incentive

From time to time, you may have the opportunity to provide Personal Information in exchange for discounts and price differences. For example, we require certain personal information from you to sign up for the AMC Stubs loyalty program. AMC Stubs loyalty program members receive birthday rewards, upgrades on food and beverage items, waived convenience fees, and accrual of points that they may redeem. Categories of Personal Information that we may collect when you sign up for an AMC Stubs account include your name, email address, phone number, birth date, physical address, and location. 

How to Opt In and Right to Withdraw

Signing up for the AMC Stubs loyalty program is optional. By providing your Personal Information during the AMC Stubs loyalty program sign-up process, you affirmatively opt in to receiving the financial incentive and to joining our loyalty program. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you may submit such a request at any time by deleting your AMC Stubs loyalty account or by emailing us at [email protected].

How the Financial Incentive is Reasonably Related to the Value of Your Personal Information

The financial incentive or price difference is reasonably related to the value provided by your Personal Information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of the loyalty program. Based on this analysis, the value of your Personal Information that allows us to make these offers and financial incentives is the value of the offer itself or as described in further detail below.

• AMC Stubs A*List and Premier members accrue one hundred (100) points per dollar spent. AMC Stubs Insider members accrue twenty (20) points per dollar spent. Each time a member accrues 5,000 points, the member receives a redeemable five-dollar ($5.00) reward.
• The value of upgrades on food and beverage items and birthday rewards (including free popcorn for all AMC Stubs members and a free drink for AMC Stubs A*List and Premiere members) vary by geographic location, and may be determined based on the listed price of the item at the location where the member redeems the reward.
• The value of a waived convenience fee varies by geographic location and point of sale, and may be determined based on the stated convenience fee as set forth at the point of sale.

Privacy Policy

For more information about our privacy practices, including our general CCPA disclosures, please review our Privacy Policy. 

Questions

To contact us for questions or concerns about our privacy policies or practices please email us at [email protected].